Coming soon: Brand identity for the Chicago Underground Film Festival including a bespoke wordmark drawn in Glyphs, merchandise, copywriting, and a suite of tailored assets.

Each year, close to 9,000 people attend this five day festival in Chicago for independent film, and over 182 thousand are exposed to the festival’s program through promotional media.

The idea for this project originated at the School of Visual Arts’ Branding with Type program, co-taught by Matteo Bologna, Charles Nix, Marie Otsuka, and Chris Caldwell and directed by Joe Newton.